Are you
DTF?
Down To Funnel.
One funnel a day. 28 days straight. No ghosting your leads, no "I'll launch when it's perfect," no situationship with a headline you've been tweaking since March. You ship, you track, and the Phonesites team rebuilds one of you live every week.
Free to apply · 28 funnels in 28 days · one of you gets rebuilt live every week
Funnel #12
Your funnel, 1 day old
2 miles from your next customer
"Cold traffic, warm CTA. Looking for leads who text back."
$9.80
cost / lead
61
leads / wk
Day 14
live rebuild
Example scoreboard. Yours starts at zero, like everyone's.
28
days
28
funnels shipped
0
ghosted leads
4
live rebuilds
It's not you
It's your
funnel.
One funnel a quarter gives you four data points a year. You spend months arguing with a headline and never find out the offer was the problem.
One funnel a day gives you 28 data points in a month. You stop guessing, because tomorrow's funnel is built on what today's actually did. Speed kills perfectionism.
Me, month four
"I'll just tweak the headline one more time"
My funnel, month four
0 leads. Still loading.
Me, DTF, day 28
28 funnels. Receipts. A system.
How to be DTF
Ship it. Track it.
Fix it. Repeat.
Apply
Three quick steps: who you are, what you're running, what your numbers look like. The Phonesites team reads every one. Yes, even the "I have no funnel yet" ones.
Build
A new Phonesite every single day. New hook, new angle, new page, new follow-up. Built from your phone in minutes. Traffic on it by dinner. No "I'll launch when it's perfect."
Track
Five numbers a day on the scoreboard. Every week the team reviews the board, picks one of you, and rebuilds your funnel live while the cohort watches and steals what works.
The 28 days
Four weeks.
No commitment issues.
Seven funnels a week, each week aimed at a different leak. By Day 28 every piece has been tested against real traffic.
The pickup line
- Ship
- 7 angles on one offer
- Track
- CTR, cost per click
- Goal
- Find the hook that makes a stranger stop scrolling.
The profile pic
- Ship
- 7 landing page variants
- Track
- Opt-in rate, cost per lead
- Goal
- Find the page that turns a click into a name and a number.
Texting back
- Ship
- 7 follow-up flows: text, email, call
- Track
- Reply rate, conversations booked
- Goal
- Nobody gets left on read. Leads become conversations.
Making it official
- Ship
- Your 7 best, stacked into one system
- Track
- Cost per booked call, show rate
- Goal
- Leave with a machine you could hand to anyone.
Bring receipts
Five numbers a day. That's it.
If you can't fill in the row, you didn't ship. The scoreboard is what the team reviews every week, and it decides who gets rebuilt live. Screenshots welcome. Excuses are not.
Get the scoreboard-
Spend
What you put in today.
-
Leads
Names and numbers captured.
-
Cost per lead
Spend ÷ leads. The number that doesn't lie.
-
Conversations
Replies, calls booked, DMs answered.
-
The one change
What you did differently from yesterday.
One of you gets rebuilt live.
Every week we pull one funnel off the scoreboard and rebuild it live with the Phonesites team. Offer, page, follow-up, the whole thing. The rest of the cohort watches, screenshots, and steals what works. That's allowed. That's the point.
Pick me-
Days 7 · 14 · 21 · 28
Four live sessions, one per week, on the board for everyone.
-
Picked from the scoreboard
Consistency first, then the most interesting problem.
-
Recorded and shared
Everyone gets the replay and the rebuilt funnel as a template.
Compatibility check
Green flags. Red flags.
Green flags 🟢
- You have an offer and you want it to convert, not a theory about one
- You run paid traffic, or you're ready to start
- You can give it 30 to 60 minutes a day for 28 days
- You'll post your numbers, even the ugly ones
Red flags 🚩
- You want someone to build it for you while you watch
- You need a perfect funnel before you'll show anyone
- "I'll start Monday"
It's fine. Come back when you're ready. We'll be here, shipping.
FAQ
Sliding into our DMs
Is DTF free?
Applying is free and the challenge costs nothing. It's run by the Phonesites team for people who build on Phonesites. We make money when your funnels work and you keep building. That's the whole business model.
Do I need a Phonesites account?
You'll build on Phonesites. Don't have one yet? Say so in the application and we'll get you set up before Day 1.
One funnel a day? Be serious.
We are. A funnel you can ship in a day is a funnel you actually understand. Most days it's one new hook, one new page, or one new follow-up, built in under an hour. Phonesites was built for exactly this.
What if I miss a day?
Log it. The scoreboard is honest. Then ship two the next day. Consistency is what gets you picked for the live rebuild, not perfection.
Do I have to be running ads?
Paid traffic gets you data fastest, but organic builders are welcome. Tell us where your traffic comes from and we'll plan around it.
How do you pick who gets rebuilt live?
From the scoreboard. Consistency first, then the most interesting problem. Everyone gets the replay and the rebuilt funnel as a template either way.
Does DTF mean what I think it means?
It means Down To Funnel. What did you think it meant?
Apply for the challenge
Claim your 28 days.
Three quick steps: your profile, your funnel, your receipts. Takes about a minute. The Phonesites team reads every single one, by hand, like it's 2009.
- Free to apply. No card, no catch, no 47-minute webinar. This is a build sprint, not a pitch.
- Honest numbers win. Zero leads is a fine answer. "I don't track" is the thing we fix.
- One of you gets rebuilt live. Every week. Accepted builders are eligible from Day 1.